The Big Reward

101 London / Avios

Collaborating with 101 London, Advertising Agency, we produced an interactive campaign for the ‘Avios Big Reward’. A wonderful and simple campaign which gives audiences the opportunity to turn the gratitude for their loved ones into a spontaneous and unforgettable journey.

Over a 3 month period we created a series of 3D animated outdoor ads which were played across London and the rest of the UK and a real-time competition microsite featured on Channel 4.

The microsite invites all voyagers to think about the people they treasure and then voice their thoughts in a recorded thank you note that may win them a pair of tickets to top destinations around the world.