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Mystate Bank, Keys

The Royals

Working closely with The Royals, The Most Interested Agency in the World, we were asked to direct and produce a 30 second TV commercial for MyState Bank.

The film cinematically captures a set of keys travelling through the air in super slow motion which miraculously land in a door lock.

After 7,689 takes we finally managed to capture the set of keys perfectly landing in the door lock.. Only joking, it was all created in one take in our photorealistic 3D studio.

As well as the TV commercial we also designed and directed a series of print ads showcasing the floating keys.

To watch the full TV ad visit the 1984 London Vimeo

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