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Scottish Widows / 101 London

For the relaunch of Scottish Widows, the oldest and most trusted life pension and investment company in the UK, we joined forces with 101 London, Advertising Agency.

Delivering a friendly integrated campaign with TV, press, outdoor and digital. Spending over a year creating online rich media ads, beautifully responsive campaign microsites and outdoor animated digital posters. On the brand launch the first campaign microsite had 150,000+ visits in the first week.

The campaign successfully reinvigorated the 200 year old heritage brand which launched its first advertising campaign in 1986 with a TV ad directed by David Bailey!

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