Invited by Advertising Agency, The Royals,  to lead the direction and production of a 30-second TV commercial for MyState Bank. A cinematic TV piece designed to turn a simple moment into something extraordinary.

The entire film is crafted in 3D, building a surreal, slow-motion journey that follows a set of ‘first home buyer’ keys suspended in air, tumbling, gliding, and defying gravity, before landing perfectly in a door lock. A metaphor for unlocking life’s next chapter.

Alongside the hero spot, I developed a suite of striking print visuals, expanding the world of these floating keys into a broader campaign experience.