1984 London

Virtual Store

Ted Baker

We’ve been privileged to conceptualise and build the interactive window display for Ted Baker’s first “virtual” store, Ted Baker & Moore, which opened on Commercial Street, London’s East End earlier this month.

Featuring a cafe, grooming room and beauty spot, as well as gripping digital elements dotted around the store, the space merges together artfully the digital and the physical creating a one of a kind shopping experience.

Our outdoor interactive installation translates the store’s daring concept into a fun and playful immersive outdoor experience. Displayed on 8, 46” high resolution screens it features virtual elements that lures the footfall into discovering the store and winning experiences.

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